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Lebanese spend $105/month on dining out

Dining and entertainment continue to be important priorities for consumers in Lebanon, the latest survey conducted by Mastercard on "consumer purchasing priorities” shows, with Lebanese spending 14% of their personal monthly income on entertainment.

They also spend LBP157,000 ($105) per month on dining out.

 

This survey was conducted from March15 till April 27 this year, on 17,620 consumers from 25 markets.

 

Data collection was via internet surveys, personal, telephone and Computer Aided Telephone interviews, with the questionnaire translated to the local language wherever appropriate and necessary. The survey and its accompanying reports do not represent MasterCard financial performance, the company stated. We were not able to verify if those data only concerned Mastercards clients.

 

Lebanese consumers surveyed spend an average of LBP 157,500 (USD 105) per month with 20% of consumers spending between LBP 151,500 – 300,000 (USD 101-200). Those 55 years of age and above tend to be the highest spenders, disbursing an average of LBP 190,500 (USD 127) per month on dining out, while those with an annual household income of LBP 45,000,000 (USD 30,000) and above spend close to LBP 253,500 (USD 169) per month. In addition, 15% of consumers are likely to eat out more in the second half of 2011 compared to previous months.

 

Family restaurants/cafes ranked as the most preferred dining outlets, with 53% of respondents visiting them in past months. The other popular choices for consumers in Lebanon were quick serve/ fast food restaurants (51%), food courts (32%), stand alone, fine dining restaurants (16%) and fine dining within hotels (8%).

 

Cash emerged as the most preferred method of payment for consumers in Lebanon across all dining outlet types. However, debit/ATM cards and credit cards were also popular in some cases. Among those who opted for fine dining at standalone restaurants, 25% used debit/ATM cards and 22% used credit cards compared to 53% who used cash. Of those who visited hotels for fine dining, 31% used debit/ATM cards and 18% used credit cards compared to 51% who used cash.

 

 

“Lebanese cuisine is renowned across the Middle East and over the years Lebanon has developed a highly sophisticated dining industry that attracts residents and visitors alike. The latest MasterCard survey shows that the outlook on Lebanon’s dining industry remains positive. We are also encouraged to see that several leisure activities are likely to remain popular in Lebanon in the future, with cinema in particular expected to thrive,” said Basel ElTell, vice president & regional manager, Levant, MasterCard Worldwide.

 

Trends in Entertainment:

Entertainment continues to be rated highly, with almost half of consumers in Lebanon visiting cinemas. Interestingly, females (50%) are more frequent patrons of cinemas when compared to males (44%).

 

The next most popular entertainment destinations for consumers in Lebanon are health club/gymnasium (29%) and amusement/ theme parks (19%).

Looking at the second half of 2011, the top entertainment priorities for consumers in Lebanon appear to be catching a movie at the cinema (39%), going to health club/ gymnasium (35%) and attending live performances (26%).

 

Leisure activities and hobbies that consumers in Lebanon enjoy or would be interested in for the coming months include, food (47%), sport (47%), shopping (38%), online gaming (27%), surfing the web (25%) and reading (22%).

 

On average, consumers in Lebanon spend 14% of their personal monthly income on leisure, hobbies, and personal entertainment. This figure is highest for those between 18-24 years of age; the latter spend 19% of their personal monthly income on these activities.

 

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