New theme park in BCD
KidzMania, an indoor theme park designed for children between 2 and 14 years of age will open its doors by summer 2012, a place where children can experience real life jobs.
Located on the Beirut Waterfront at the Beirut Central District, the $20 million park will include more than 40 jobs for kids.
The initiative is financed by two Lebanese investors. Kidzmania project revenues are expected to reach $13 million per year based on forecasts of selling about 400,000 entrance tickets with ticket prices fixed at $25 for individuals and $14 for groups or schools, as reported by Lebanon This Week, Byblos Bank’s economic publication.
The investors aim to franchise the concept in the Gulf countries with Saudi Arabia and Qatar the main destinations.
The park activities and contents are designed to be fun and pedagogical, based on the ‘edutainment’ concept (education + entertainment).
STRATEGIES & PLANS
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